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What does on-demand mean?

On-demand production means we don’t produce any more or any less than what is ordered. This means that every time we launch a new collection, we wait for new orders to come in to begin producing. This is the most sustainable way of shopping because it creates 0% excess material. 

Overproduction in fashion is one of the world’s biggest environmental threats. We refuse to make that problem worse. Our pre-order system allows us to accurately anticipate demand levels prior to production, so we only produce the number of shoes we’re really going to sell. For you, this means getting to order next season’s must-haves early and at a discount, while participating in the movement towards a more sustainable fashion industry.

In terms of pricing, on-demand reverts the sales cycle and waves goodbye to the traditional fashion calendar. Our model will allow you to be more sustainable, planning your purchase and waiting for it to be produced and delivered. This is why we give you 30% off at launch - to encourage on-demand shopping. After two weeks, when the first batch of orders begins production, the discount drops to 15%. Check out more information on our on-demand phases here: How long is each on-demand phase?

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